Virtual Public Consultation

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Lidl would like to open a new local foodstore and provide new open recreational space off Malmesbury Road in Royal Wootton Bassett.

Before a planning application is submitted to Wiltshire Council we would like to know what the community thinks about the plans.

This website provides details of the planning application which will be submitted to Wiltshire Council. If you have any questions about the proposals, please email or call 0800 089 0361. To ‘Have Your Say’ on the proposals, please click here.

3D Visual of the proposed community parkland Visual of the proposed community parkland

The proposals

The site

The site is located off Malmesbury Road (B4042), towards the north of Royal Wootton Bassett.

The site is ideally located for residents with close access to bus stops and is walking distance to central Royal Wootton Bassett. The new Lidl store would be accessed from Malmesbury Road.

The site is currently a private field which is inaccessible to the community. The proposed woodland and open space would open up the site for the whole community to enjoy.

Location plan

Proposed development

  • A new Lidl store with a 1,251 sq m sales area, including modern in-store facilities like Lidl’s popular bakery, longer-style tills with dual packing and customer toilets
  • 125 parking spaces, including conveniently located accessible spaces and parent and child spaces
  • New vehicle access from Malmesbury Road
  • Enhanced environmental features, including Electric Vehicle Charging spaces (with capacity for more to be installed in the future) and solar (photovoltaic) panels on the roof. Lidl has an ongoing commitment to enhance the sustainability of its existing and new stores
  • Up to 30 jobs for local people including full and part-time roles, all paid at least at Lidl’s competitive £10.10 per hour starting pay.

New community parkland

A new 2.15-hectare community open space is proposed west of the Lidl store. This green space would centre upon two lakes serving as amenity and drainage features and include:

  • Seating areas
  • Accessible footpaths throughout
  • Timber boardwalks
  • Play areas for families to use
  • Wildflower meadow

New native woodland

A new native woodland would be planted to the north-east of the site alongside wider hedgerow retention and further shrub planting. This will add to the site’s biodiversity credentials and help to contain views of the site.

Site plan

About Lidl

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 27,500 employees, over 920 stores and 13 distribution centres in England, Scotland and Wales.

Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

Big on quality, Lidl on price
Lidl sign

Lidl’s operation

Lidl first opened its doors in Great Britain in 1994 and currently has over 26,000 employees, 900 stores and 13 distribution centres in England, Scotland and Wales. Lidl takes pride in providing top quality products at low prices.

The Lidl retail philosophy is focused on simplicity and maximum efficiency at every stage of the business, from supplier to customer, enabling the company to sell high quality own brand and well-known products at low prices.

Red Tractor

Lidl is committed to sourcing high quality fresh meat, poultry, fruit and veg from British farms. We work closely with Red Tractor to ensure that our British meat, poultry, fruit and veg is responsibly sourced to strict food hygiene, animal welfare and environmental standards, with every pack traceable to the farm of origin. This guarantees our customers a fresh, locally sourced, high quality range of meat and poultry at excellent value.


Lidl GB sells over 50 different Fairtrade certified products, from bananas originating from Colombia, tea picked in Kenya and cocoa for our chocolate, grown in Cote d’Ivoire. In addition to the products we sell all year round, we proudly support specific Fairtrade campaigns such as Fairtrade Fortnight. This is an opportunity to give a voice to farmers and growers throughout the world.

Thank you sign

Local jobs

Lidl GB has long been committed to increasing wages in line with the cost of living, with a combined investment of over £50 million into hourly wages over the past five years. From March 2022, the retailer made its biggest ever investment into colleague wages, making it one of the highest paying supermarkets in the UK. The commitment of £18 million has seen entry-level pay rise from £9.50 to £10.10 per hour outside of London and £10.85 to £11.35 within the M25, with colleagues earning up to £11.40 and £12.25 respectively, depending on length of service. Lidl also do not offer zero hour contracts.

Lidl checkout

Middle of Lidl

The new store at Royal Wootton Bassett would feature our famous ‘Middle of Lidl’ products. Our ever-changing middle aisle offers customers the opportunity to purchase non-food household items at bargain prices. Click here to see this week’s offers.

Middle Lidl sign
Middle Lidl products
Middle Lidl products
Lidl staff
Fresh produce
Lidl checkout


The proposed store will meet Lidl’s high sustainability standards which are intended to minimise environmental impact over the lifetime of the store.

  • Our delivery vehicles are used to remove waste from the store on their return journey to the nearest Regional Distribution Centre, where the waste/recyclable material is sorted and managed centrally. This also helps to reduce vehicle trips and CO2 emissions
  • Lidl lead the sector in terms of recycling and waste to landfill reduction by recycling all paper/cardboard and plastic waste produced by their stores
  • Store heating and lighting are controlled by a computerised Building Management System (BMS). This minimises energy consumption by adapting to external temperatures and lighting levels
  • The chilled food cabinets incorporate night blinds which trap the chilled air and reduce overnight energy consumption
  • Lidl refrigeration plant has low carbon emissions ratings and operates without the need for chlorofluorocarbons
  • Lidl stores use a manual dock leveller for deliveries, which reduces noise emissions and energy use
  • All lighting in the warehouse and staff welfare areas is controlled with motion sensors ensuring that electricity consumption is minimised
  • When the building is occupied by staff only (with no customers) the lighting system is powered down to only use one out of every three fluorescent tubes
  • Water consumption is carefully monitored and flow control devices and water meters are fitted in all stores
  • The car park lighting is switched off overnight and is controlled by a Lux sensor during trading hours
  • The store at Royal Wootton Bassett will have Electric Vehicle charging points


Good for Producers – including championing the British food and farming sector, focusing on our supplier relationships, human rights and ethical trade, and animal welfare

Good for People – including healthy eating, supporting charities such as the NSPCC and by becoming the employer of choice in our sector

Good for our Planet – by promoting a low carbon economy, minimising food waste, ensuring our supply chains are deforestation free and by reducing, recycling and re-using plastics and packaging

For more details on Lidl’s sustainability commitments, click here.

Next Steps

Planning application

Lidl UK is preparing a detailed planning application which will seek full approval for a new Lidl store in Royal Wootton Bassett.

The planning application will be submitted to Wiltshire Council in due course, who will make a decision on whether to approval the proposals.

We encourage everyone to complete a feedback form to have their say. If you would like to know how to submit a letter of support for the planning application once it has been submitted, please contact

3D Visual of the proposed community parkland Visual of the proposed community parkland
Privacy Policy (Lidl GB Ltd)
By providing your personal data and comments to Lidl GB, you agree that we will share this data with the local planning authority as part of the planning process so they can verify the comments we receive are genuine. We may send you a follow up letter asking you to further support our proposal and contact you to update you on the progress of the application.
If our application is successful, your personal data will be stored for one month after the store opening. If Lidl no longer intends to build a store in the above location, your personal data will be retained for one month following our decision not to proceed.
For more information about how your personal data will be processed, please visit our website at If you would like to update how Lidl communicates with you, you can contact us at any time by emailing